Connect Adobe Target to Tableau - Your Data. Instant Insights. Everywhere.

Drive faster decisions with live Adobe Target data in Tableau.
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Connect to live Adobe Target data from Tableau Desktop, Server, Bridge & Prep.

Why CData for Adobe Target Tableau Data Connectivity

Empower your teams to make faster, data-driven decisions with live access to Adobe Target — no ETL, no code. Reduce integration overhead, streamline analytics, and extend insights across your organization with high-performance SQL-based connectivity.



Comprehensive Adobe Target Data Access and Discovery

Many SaaS and NoSQL sources don't support SQL-like queries, often requiring complex transformation before use in Tableau. The Adobe Target Connector simplifies this by exposing rich metadata for automated data discovery, with intelligent row scanning, type detection, and relationship mapping. It also supports unstructured data, letting you explore your Adobe Target data natively within Tableau's familiar interface—no prep work required.

The CData connector enables you to interact with Adobe Target using standard SQL—the language Tableau speaks natively. Whether you're using Tableau's visual query builder or writing Custom SQL, the connector translates your queries to retrieve real-time data from Adobe Target. With comprehensive ANSI-92 SQL support including filtering, GROUP BY, JOINs, and aggregations, you can perform complex analytical queries even in Live Connection mode, joining Adobe Target data with other data sources seamlessly.

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Adobe Target ecosystem

Adobe Target Connected Everywhere in Tableau

Connect directly to Adobe Target from Tableau Cloud using CData Connect Cloud. Create workbooks, build dashboards, and schedule automatic data refreshes—all without on-premises infrastructure. CData Connect Cloud seamlessly integrates with Tableau Cloud's native capabilities while maintaining the security and governance your organization requires. Learn more: build Adobe Target visualizations with Tableau Cloud.

CData Tableau Connector enable seamless collaboration between Adobe Target, Tableau Desktop and Tableau Server. As Tableau-certified connectors, they provides optimal performance and reliability for enterprise deployments. Available for both Windows and Mac, the connector appears directly in Tableau's native connector gallery for streamlined access to your Adobe Target data.

Learn more:

Use the CData ODBC/JDBC Driver for Adobe Target to connect from Tableau Desktop, then publish your workbooks and data sources to Tableau Cloud. Our Adobe Target drivers support both Windows and macOS, ensuring consistent connectivity regardless of your platform. Unlike third-party Tableau connectors, ODBC/JDBC drivers fully support publishing to Tableau Cloud.

Learn more:

Build repeatable data preparation flows that connect directly to Adobe Target for consistent, reliable data pipelines. Clean, shape, and combine Adobe Target data using Tableau Prep with the same CData connectors available for Tableau Desktop.


High-Performance Adobe Target Data Connectivity. No ETL Required

CData's live Tableau connectivity for Adobe Target overcomes the challenges associated with traditional integration methods like ETL and local data replication. Unlike data replication, live querying enhances security and compliance by eliminating risks such as data staleness, inconsistency, and corruption. It also reduces exposure from overprivileged access and delayed revocation while minimizing the attack surface created by duplicate copies. Additionally, live connectivity simplifies regulatory compliance by ensuring better adherence to data residency, retention policies, and auditability requirements.

Tailor your data connection to match your analytics needs:

Extract Mode

  • High-speed performance using in-memory processing
  • Minimizes load on Adobe Target with scheduled data refreshes
  • Access data anytime, even when offline or on the go

Live Mode

  • Instant access to real-time data for up-to-the-second insights
  • Scales effortlessly, regardless of your local hardware
  • Maintains a single source of truth with no data replication, simplifying governance and compliance
Adobe Target cloud-to-cloud integration

Connect Tableau to Adobe Target

Watch the video overview for a first hand look at how easy it is to connect Tableau to live data from Adobe Target with CData.

  • Leverage embedded server side push down capabilities to enhance analytics performance for large data sets.
  • Extensive schema discovery capabilities for every data source. Explore tables, columns, keys, and other data constructs based on user identity.
  • Easily connect Tableau directly with complex data structures through flexible and extensible flattening.
  • Deploy Tableau reports that automatically refresh on-prem or to the cloud.
  • And more!

Frequent Adobe Target Tableau Connectivity questions

Common questions about integrating Adobe Target with Tableau.

Tableau and Adobe Target integration doesn't have to be difficult. The Adobe Target Tableau Connector enables real-time Adobe Target connectivity, eliminating the need for complex data movement or ETL processes.

How It Works

  • Install the Tableau Adobe Target connector and open Tableau.
  • Access live data, run SQL queries, and build dynamic dashboards.
  • Publish reports to Tableau Server for seamless sharing.

That's all there is to it. With secure, high-performance Tableau Adobe Target integration, CData simplifies Adobe Target bi, analytics and reporting.

Getting Started

All of the CData Tableau Connectors for Adobe Target integration are freely available for download online. A 30-day trial of the Tableau Adobe Target download can be found alongside other supported Tableau Adobe Target integration technologies like ODBC, JDBC, ADO.NET, SQL Server SSIS, and more.

Unlike a Tableau Adobe Target driver, CData offers a native Tableau Adobe Target connector for a seamless and optimized experience. Tableau drivers typically rely on an ODBC or JDBC layer, requiring separate tableau add ins, installation and configuration. A Adobe Target Tableau driver delivered this way can introduce latency due to external driver dependencies. In contrast, CData connectors provide native Tableau analytics connectivity, delivering optimized performance through direct integration.



Ready to get started? Try CData for free today!

Do you want to learn more about how you can use CData to connect Tableau with real-time data from anywhere? Contact us below, and let's talk.