Use JayDeBeApi to access Adobe Target Data in Python

Access Adobe Target data with Python scripts and standard SQL on any machine where Python and Java can be installed. You can use the CData JDBC Driver for Adobe Target and the JayDeBeApi module to work with remote Adobe Target data in Python. By using the CData Driver, you are leveraging a driver written for industry-proven standards to access your data in the popular Python language. This article shows how to use the driver to execute SQL queries to Adobe Target and visualize Adobe Target data with standard Python.

Use the JayDeBeApi module

JayDeBeApi is a Python library that serves as a JDBC (Java Database Connectivity) bridge, allowing Python programs to interact with Java databases, including CData JDBC Drivers. Use the pip install command to install the module:

pip install JayDeBeApi

Create the JDBC URL

Once you have JayDeBeApi installed, you are ready to work with Adobe Target data in Python using SQL.

To connect to Adobe Target, you must provide the Tenant property along with OAuth connection properties mentioned below. Note that while other connection properties can influence processing behavior, they do not affect the ability to connect.

To determine your Tenant name:

1. Log in to Adobe Experience. The URL will look similar to: "https://experience.adobe.com/#/@mycompanyname/preferences/general-section".
2. Extract the value after the "/#/@". In this example, it is "mycompanyname".
3. Set the Tenant connection property to that value.

User Accounts (OAuth)

You must set AuthScheme to OAuthClient for all user account flows.

Note: Adobe authentication via OAuth requires updating your token every two weeks.

All Applications

Obtaining the OAuth Access Token

Set the following properties to connect:

• InitiateOAuth: Set to GETANDREFRESH to automatically perform the OAuth exchange and refresh the OAuthAccessToken as needed.
• OAuthClientId : Set to the client Id assigned when you registered your app.
• OAuthClientSecret : Set to the client secret assigned when you registered your app.
• CallbackURL : Set to the redirect URI defined when you registered your app. For example: https://localhost:3333

With these settings, the provider obtains an access token from Adobe Target, which it uses to request data. The OAuth values are stored in the location specified by OAuthSettingsLocation, ensuring they persist across connections.

Built-in Connection String Designer

For assistance in constructing the JDBC URL, use the connection string designer built into the Adobe Target JDBC Driver. Either double-click the JAR file or execute the jar file from the command-line.

java -jar cdata.jdbc.adobetarget.jar

Fill in the connection properties and copy the connection string to the clipboard.

Below is a sample variable assignment, including a typical JDBC connection string:

jdbc_url = "jdbc:adobetarget:Tenant=mycompanyname;InitiateOAuth=GETANDREFRESH"

Access Adobe Target data in Python

With the JDBC URL configured, you only need the absolute path to the JDBC driver JAR file, which is in the "lib" folder in the installation directory ("C:\Program Files\CData[product_name] 20XX\lib\cdata.jdbc.adobetarget.jar" on Windows).

NOTE: If you haven't already, set the JAVA_HOME environment variable to the Java installation directory.

Use code similar to the follow to read and print data from Adobe Target:

import jaydebeapi

#The JDBC connection string
jdbc_url = "jdbc:adobetarget:Tenant=mycompanyname;InitiateOAuth=GETANDREFRESH"

username = "****"
password = "****"

#The absolute Path to the JDBC driver JAR file, typically:
jdbc_driver_jar = "C:\Program Files\CData[product_name] 20XX\lib\cdata.jdbc.adobetarget.jar"

conn = jaydebeapi.connect(
   "cdata.jdbc.adobetarget.AdobeTargetDriver",
   jdbc_url,
   [username, password],
   jdbc_driver_jar,
)

cursor = conn.cursor()
cursor.execute("SELECT * FROM Activities;")


results = cursor.fetchall()
for row in results:
    print(row)

cursor.close()
conn.close()

Free trial & more information

Download a free, 30-day trial of the CData JDBC Driver for Adobe Target and start working with your live Adobe Target data in Python. Reach out to our Support Team if you have any questions.