Adobe Target Drivers & Connectors for Data Integration

The Adobe Target driver acts like a bridge that facilitates communication between various applications and Adobe Target, allowing the application to read, write, and update data as if it were a relational database. The Adobe Target driver abstracts the complexities of Adobe Target APIs, authentication methods, and data types, making it simple for any application to connect to Adobe Target data in real-time via standard SQL queries.

Working with a Adobe Target Driver is different than connecting with Adobe Target through other means. Adobe Target API integrations require technical experience from a software developer or IT resources. Additionally, due to the constant evolution of APIs and services, once you build your integration you have to constantly maintain Adobe Target integration code moving forward.

By comparison, our Adobe Target Drivers offer codeless access to live Adobe Target data for both technical and non-technical users alike. Any user can install our drivers and begin working with live Adobe Target data from any client application. Because our drivers conform to standard data interfaces like ODBC, JDBC, ADO.NET etc. they offer a consistent, maintenance-free interface to Adobe Target data. We manage all of the complexities of Adobe Target integration within each driver and deploy updated drivers as systems evolve so your applications continue to run seamlessly.

Many organizations draw attention to their library of connectors. After all, data connectivity is a core capability needed for applications to maximize their business value. However, it is essential to understand exactly what you are getting when evaluating connectivity. Some vendors are happy to offer connectors that implement basic proof-of-concept level connectivity. These connectors may highlight the possibilities of working with Adobe Target, but often only provide a fraction of capability. Finding real value from these connectors usually requires additional IT or development resources.

Unlike these POC-quality connectors, every CData Adobe Target driver offers full-featured Adobe Target data connectivity. The CData Adobe Target drivers support extensive Adobe Target integration, providing access to all of the Adobe Target data and meta-data needed by enterprise integration or analytics projects. Each driver contains a powerful embedded SQL engine that offers applications easy and high-performance access to all Adobe Target data. In addition, our drivers offer robust authentication and security capabilities, allowing users to connect securely across a wide range of enterprise configurations. Compare drivers and connectors to read more about some of the benefits of CData's driver connectivity.

With our drivers and connectors, every data source is essentially SQL-based. The CData Adobe Target driver contains a full SQL-92 compliant engine that translates standard SQL queries into Adobe Target API calls dynamically. Queries are parsed and optimized for each data source, pushing down as much of the request to Adobe Target as possible. Any logic that can not be pushed to Adobe Target is handled transparently client-side by the driver/connector engine. Ultimately, this means that Adobe Target looks and acts exactly like a database to any client application or tool. Users can integrate live Adobe Target connectivity with ANY software solution that can talk to a standard database.

Using the CData Adobe Target drivers and connectors, Adobe Target can be easily integrated with almost any application. Any software or technology that can integrate with a database or connect with standards-based drivers like ODBC, JDBC, ADO.NET, etc., can use our drivers for live Adobe Target data connectivity. Explore some of the more popular Adobe Target data integrations online.

Adobe Target Analytics is universally supported for BI and data science. In addition, CData provides native client connectors for popular analytics applications like Power BI, Tableau, and Excel that simplify Adobe Target data integration. Additionally, native Python connectors are widely available for data science and data engineering projects that integrate seamlessly with popular tools like Pandas, SQLAlchemy, Dash, and Petl.

Absolutely. CData offers native Excel Add-Ins for Adobe Target integration. These Add-Ins provide live access to Adobe Target data directly from Microsoft Excel.